Somewhere Nowhere
Out of place, on purpose.
Designing a Skyline-Defining Restaurant Brand.
Somewhere Nowhere is a New York rooftop destination that blurs the line between restaurant, lounge, and skyline, designed for evenings that don't fit neatly into a category.The brief: a digital experience that prepares guests for a venue with as many moods as the city below it.
We worked with the team to design a brand expression that captures the atmosphere across the day, the views, the music, the energy.
The result is a platform that feels like an extension of the rooftop itself, atmospheric, considered, and unmistakably New York.
Industry
- Nightlife
- Entertainment
- Hospitality
We brought Somewhere Nowhere’s dreamy, after-dark escape to life on the web.
Bringing the energy of the night to the screen
We designed an event listing system to showcase featured bands and upcoming nights, making it easy to explore what’s on at Somewhere Nowhere.
Capturing the mood of Somewhere Nowhere through imagery
We gave the imagery room to shine, bringing the venue’s dreamy atmosphere and nightlife energy into the website.
A little mystery and magic in every detail.
We wove the signature pink bird, subtle sparkles and dark, dreamlike visuals into the website to make each page feel like part of their world.
New York boldness. Somewhere Nowhere magic.
The final website brings whimsical dreamscapes and bold New York character together, capturing the spirit of Somewhere Nowhere.
