Toy Room
Play with style.
Bringing Play into Premium Hospitality.
Toy Room is a Dubai-based nightlife concept built on the idea that premium experiences can still have a sense of humor, a venue where indulgence and play sit side by side.The brief was to capture the brand's playful energy without losing the polish required by its audience.
We worked with the team to shape a digital expression that signals premium without taking itself too seriously.
The result is a presence that feels like an invitation to the kind of night the brand is built around, bold, fun, and unmistakably itself.
Industry
- Nightlife
- Hospitality
- Entertainment
Turning nightlife into a world of play, personality and unforgettable experiences.Stealth Design
Giving the night its own soundtrack.
We brought Toy Room’s music-first energy into the digital experience, turning sound into an expressive part of the brand world.
Meet the face of the after-hours.
We made Frank more than a mascot, turning him into the unmistakable personality of Toy Room, from the identity to the middle of the party.
One bear. Endless attitude.
We gave Frank a bold, mischievous presence that could carry Toy Room’s personality across every expression of the brand.
Taking Toy Room around the world.
We built a brand world designed to travel, giving Toy Room the flexibility to carry its attitude, energy and unmistakable personality into new cities and experiences.
From the club to the screen.
We translated Toy Room’s high-energy nightlife into a digital experience where events, attitude and Frank come together in one playful world.
