Design Service Dubai, UAE
Campaigns that
stop the scroll
Campaign ideas and the assets to run them: one strong idea carried across film, social, out-of-home and the landing page it all points to.
Attention is the only thing a campaign buys. Everything else is what you do with it.
We build campaigns from one idea that is simple enough to survive a six-second cut and strong enough to carry a billboard. Then we make the assets, in every size and format the plan needs, and design the landing page so the attention has somewhere to go.
For brands with something to say and a window to say it in.
Launches, seasonal moments, repositionings and the campaigns that follow a new identity. Usually a media plan exists or is being made, and the question is what idea it will carry.
- A launch date is set and the creative is not
- Last campaign’s assets looked like ten different briefs
- Your media spend is growing and your creative is not keeping up
- You need Arabic and English versions that feel designed, not translated
What a campaign engagement covers
Idea and platform
The central thought, the line and the visual device, tested against the brief and the brand before anything is produced.
Assets in every format
Social cuts, stories, display, out-of-home, email and print, produced from a master system so they read as one campaign.
Motion and film
Short-form film, motion graphics and 3D where the idea calls for it, edited for the platforms it will run on.
Landing experience
The page the campaign points to, designed to continue the idea and convert, with analytics wired to attribute what worked.
How we work
Brief
Objective, audience, channels and budget. We ask what success looks like in numbers.
Idea
Two or three routes shown in context, one chosen and sharpened.
Produce
A master system first, then every asset the media plan needs.
Run and read
Launch, measurement and quick iterations on what the first week shows.
What we believe about campaigns
One idea, every size
If it cannot survive a six-second cut and a billboard with the same force, it is not the idea. We test for both before we produce anything.
Attention has to land somewhere
A campaign without a landing experience is a leak. We design where the click goes with the same care as the thing that earned it.
Sound like the brand on its best day
Campaigns that break from the brand to be noticed are forgotten by the next one. The idea should feel like you, amplified.
What you walk away with
- One idea that works at every size
- Every asset the media plan needs, on time
- A landing page that converts the attention
- Measurement that tells you what to do next
Questions we are asked about campaigns
Do you buy media?
No. We design and produce the campaign and work alongside your media agency or in-house team, who place it. We will shape the asset list to the plan.
Can you work from an existing brand platform?
Yes, and we prefer to. A campaign should sound like the brand on its best day, not like a different company.
How quickly can a campaign be produced?
Three to six weeks from brief to a full asset set, depending on film and 3D needs. Faster is possible with a tighter format list.
Do you produce Arabic and English versions?
Yes. We design for both from the start so the Arabic version is composed, not translated and squeezed in.
