Sports Industry Dubai, UAE
Design for
Sports
Brand, fan app and digital design from Dubai for clubs, leagues, events and sports businesses that need to hold attention between the games.
Fans give you ninety minutes on match day. The brand and the product have to earn the rest of the week.
Sport has the loyalty other categories pay for, and most organisations under-use it: a crest that does not scale to an app icon, a ticketing journey handed off to a third party, content scattered across five platforms. We design the identity, the app, the site and the membership journey as one, so a fan’s relationship with the club lives somewhere you own.
For clubs, leagues and sports businesses ready to own their relationship with fans.
Clubs and academies modernising an old identity, new leagues and events building from zero, and sports businesses such as gyms, venues and federations whose digital side lags behind what happens on the field. The trigger is usually a new season, a new competition or a new owner.
- Your crest does not survive being shrunk to an app icon
- Fans buy tickets on a site that does not look like yours
- Match-day content is rebuilt from scratch every week
- You know little about your fans beyond a follower count
What we design and build for sport
Club, league and event identity
Crests, wordmarks and full identity systems that work on a kit, a broadcast graphic, a stadium screen and an app icon, with rules for seasons, competitions and partners.
Fan apps and websites
Fixtures, results, news, video and membership in one place, designed for match-day traffic and the quieter days in between.
Ticketing and membership journeys
Buying a ticket, renewing a membership or booking a session designed as one flow and connected to the ticketing, payment and CRM platforms you already use.
Content, campaigns and AI
Match-day and campaign templates, motion for broadcast and social, and automation or AI assistants that answer fan questions and handle routine requests.
How we work
Listen to the fans
Interviews and surveys with supporters, members and partners, a match day on site, and a read of where fans already go online.
Define the brand
What the club, league or event stands for and how it should feel, respecting history where there is some and setting it where there is none.
Design the season
Identity, app and journeys designed together, tested on match-day scenarios and on the formats partners and broadcasters need.
Launch for kick-off
Live before the season, the tournament or the event, with templates and a handover for the content and commercial teams.
What we believe about sports brands
Respect the badge
Fans own a club’s history as much as the owners do. We change what needs changing and keep what they would fight for.
Design for the whole week
Match day is the peak, not the product. The app and the content have to give fans a reason to come back on a Tuesday.
Own the relationship
Every fan journey handed to a third party is data and loyalty you do not keep. We design journeys that stay on your platforms where they can.
What you walk away with
- An identity that works from the shirt to the app icon
- A fan app or site built for match-day traffic
- Ticketing and membership journeys fans finish
- Templates that keep a season of content consistent
- Fan data and accounts held by you, not a third party
Questions clubs and sports businesses ask
Can you work around the season or an event date?
Yes. Sport runs to fixed dates, so we plan to them: what must be live for kick-off, what can follow mid-season, and what waits for the close season.
Do you connect to ticketing and membership platforms?
Yes, where the platform allows. We design the journey around the ticketing, payment or CRM system you use and connect to it, and we flag early if a provider limits what the experience can be.
Will a rebrand upset existing fans?
It can, which is why we involve supporters early, explain the reasoning and keep what they value. A crest redesign is handled differently from a new event brand with no history.
Do you design in Arabic and English?
Yes. Identities, apps and broadcast templates are designed for both, with right-to-left layouts built in from the start.
What drives the cost of a fan app?
The features (live scores, video, ticketing, membership, shop), the integrations behind them, and whether you need iOS, Android and web. We scope a first release and a roadmap rather than everything at once.
Work for clubs, events and sports brands
See all work
