Studio Stealth · Brand study
Pacha × SD Ibiza: a nightclub on a football shirt
What happens when the most recognisable name in Ibiza nightlife goes on the front of the island’s football club.
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What’s inside
- Why a nightlife brand belongs on a local club’s shirt
- How the wordmark sits with the crest and the club’s colours
- The details that tie the kit to the island
- What other brands can take from it
About this insight
Pacha’s cherries have stood for Ibiza nights for decades. On the Sociedad Deportiva Ibiza shirt the name moves from the club door to the pitch, and it has to work for a very different crowd: supporters, players and the island itself.
This study looks at how the shirt carries both: the club’s crest and colours, the Pacha wordmark set large across the chest, and the island’s coordinates printed at the hem.
