Design Service Dubai, UAE
Meta ads made
for the feed
Meta ads design from Dubai: Facebook and Instagram creative for feed, Stories and Reels, built for Advantage+ and the way people scroll.
On Facebook and Instagram your ad sits between a friend’s photo and a creator’s Reel. It has to belong there and still be noticed.
Meta’s delivery system now finds much of the audience on its own, and it uses the creative to do it. We design for that: a range of distinct concepts rather than near-copies, native formats for feed, Stories and Reels, and assets supplied in the ratios and lengths Advantage+ placements can use well. Your media team or agency runs the account; we keep it supplied.
For brands where Facebook and Instagram carry most of the spend.
Direct-to-consumer brands, apps, hospitality and local businesses whose growth runs through Meta. Often the account is well managed and the creative is the bottleneck: too few concepts, too slowly, in formats made for somewhere else.
- Your Reels placements run on resized feed ads
- Every new ad is a small change to the last one
- Results drop within weeks and the next round is not ready
- Your buyer keeps asking for more creative than you can supply
What a Meta ads engagement covers
Concepts for Meta
Distinct angles and hooks designed for how people use Facebook and Instagram, from product-led statics to creator-style video.
Feed, Stories and Reels
Every concept made in square or 4:5 for feed and 9:16 for Stories and Reels, with safe zones kept clear of the interface.
Carousels and catalogue
Carousel sequences that tell a story card by card, and branded frames and overlays for catalogue and Advantage+ shopping ads.
Variant sets for testing
Hooks, openings and text options packaged for your media team’s tests, named so results read cleanly in Ads Manager.
How we work
Review
Your account’s past creative and results, read with your media team to see what the platform rewarded.
Concept
A set of genuinely different angles, each shown in feed and in Reels before production.
Produce
Statics, motion and video cut to every ratio and length, with captions and text options.
Refresh
Results read on a fixed rhythm and new concepts briefed before the current ones tire.
What we believe about Meta ads
Different, not just new
Five versions of one idea look like one ad to the system and to the viewer. We make concepts that differ in angle, not in colour.
Design for the format
A Reel is not a tall feed post. Each placement gets an ad composed for it, with the interface and the sound-off viewer in mind.
Supply beats perfection
Ads tire on Meta. A steady flow of good creative does more than one ad polished for months.
What you walk away with
- Ads that look native to Facebook and Instagram
- Every concept in feed, Stories and Reels formats
- A range of concepts the delivery system can work with
- Variant sets named for clean reporting
- A refresh rhythm that keeps the account supplied
Questions we are asked about Meta ads
How many ads should each round include?
Enough distinct concepts for the system to find different audiences, each with a few variants of hook or text. We size the round to your budget with your media buyer rather than to a fixed number.
How often should Meta creative be refreshed?
When frequency climbs and results soften, which your media team will see first. We agree a regular cadence at the start and keep the next round in production so there is no gap.
Can you work with our existing agency or media buyer?
Yes, that is how we usually work. They manage the account, audiences and budget; we design the creative to their test plan and read the results with them.
Do you make Arabic and English versions?
Yes. Each concept is designed for both, with right-to-left layouts and on-screen text set for each language rather than swapped in afterwards.
Do we own the creative files?
Yes. Final exports and the editable source files for every ad are handed over each round, ready for your team or another partner to adapt.
