Design Service Dubai, UAE
3D that
pulls you in
3D design, motion and real-time WebGL: product renders, brand worlds and interactive scenes that make people stop and look closer.
Three dimensions give a brand depth people can feel. Used well, they are the difference between seen and remembered.
We model, texture, light and animate for film and for the browser. Product visualisation that replaces a photoshoot, abstract brand worlds for launches and campaigns, and real-time scenes built with WebGL that run at sixty frames a second on a phone. The craft is the same; the delivery is chosen for where it will be seen.
For brands that want depth people can feel, on screen and in the browser.
Product companies tired of reshooting every colourway, brands launching with a world rather than a logo, and websites that need a centrepiece people will actually stop for.
- Product photography is a recurring cost and a recurring delay
- Your category all looks flat and the same
- A launch needs a visual world, not just a set of graphics
- You want 3D on the web and worry it will slow the site down
What a 3D engagement covers
Product visualisation
Photoreal renders and turntables from CAD or reference, with lighting and materials you can reuse for every colourway and campaign.
Brand worlds and motion
Abstract scenes, idents and motion systems that give a brand a visual language beyond flat graphics.
Real-time and WebGL
Interactive 3D for the web, optimised for load time and battery, built with Three.js and shaders written for the piece.
Asset library
Source files, render presets and exports in the formats your team and partners need, documented for reuse.
How we work
Concept
Style frames and a look that fits the brand, agreed before modelling begins.
Build
Modelling, materials and lighting, reviewed in stills before any animation.
Animate
Motion for film or interaction for the web, tested on the devices it will run on.
Deliver
Renders, real-time builds and source files, with notes on how to extend them.
What we believe about 3D
Light before detail
A simple model lit well beats a detailed one lit badly. We spend the time where the eye goes.
Frame rate is part of the design
A scene that stutters on a phone fails, however beautiful the still. Real-time work is budgeted for performance from the first frame.
Build it to reuse
The second colourway, the next campaign and the holiday variant should take hours. We hand over scenes and presets, not just pictures.
What you walk away with
- Product imagery you can regenerate without a reshoot
- A visual world that sets the brand apart
- Interactive scenes that run smoothly on a phone
- Source files and presets your team can reuse
Questions we are asked about 3D
Can 3D replace product photography?
For most hard goods, yes, and it is cheaper from the second colourway onwards. For food, fabric and skin, photography is still often better and we will say so.
Will 3D slow our website down?
Not if it is built properly. We budget load time and frame rate from the start, ship compressed assets and fall back gracefully on older devices.
What software do you use?
Blender and Cinema 4D for modelling and rendering, Three.js and custom shaders for real-time work in the browser.
How long does a 3D project take?
Two to eight weeks depending on the number of assets and whether animation or real-time interaction is involved.
