Design Service Dubai, UAE

Creative that
builds pipeline

Demand generation ad design from Dubai: mid-funnel creative for Google Demand Gen and B2B campaigns that turns attention into qualified interest.

Most buyers are not ready to talk to sales when they first see you. Demand gen creative is for the months before they are.

Demand generation sits between awareness and the enquiry: the ads that teach a problem, show a point of view and give people a reason to remember you when the need arrives. We design that creative for Google Demand Gen across YouTube, Discover and Gmail, and for B2B channels such as LinkedIn and Meta, together with the guides, reports and pages the ads lead to. Your media team or agency runs the campaigns; we make sure the creative moves people along.

For companies with long sales cycles and a pipeline that needs feeding.

B2B software, professional services, property and high-consideration consumer businesses, where a buyer researches for weeks before they get in touch. Usually there is search demand to capture already, and the task is to create more of it.

What a demand generation engagement covers

  1. Message and funnel map

    What each audience needs to hear at each stage, from naming the problem to comparing options, turned into a sequence of ad themes.

  2. Google Demand Gen creative

    Image, carousel and video assets for YouTube, Discover and Gmail, in landscape, square and portrait ratios plus 9:16 for Shorts.

  3. B2B social creative

    Single-image, carousel, document and video ads for LinkedIn and Meta, built around ideas and proof rather than offers.

  4. Content offers and landing pages

    Guides, reports and webinar pages designed as the reward for the click, with forms kept as short as your sales team allows.

How we work

  1. Understand

    Your buyers, sales cycle and what marketing and sales count as a qualified lead.

  2. Map

    Themes and messages for each stage, with the content offer each one leads to.

  3. Produce

    Ads in every format and ratio, plus the content and pages they point at.

  4. Read with sales

    Results reviewed against pipeline, not just clicks, with your media and sales teams.

What we believe about demand generation

Teach before you ask

People give time to brands that tell them something useful. The ask comes after the value, not in its place.

A point of view, not a feature list

Buyers remember a company that sees their problem clearly. We build creative around an opinion your sales team can stand behind.

Judge it by pipeline

Cheap clicks that never become conversations are a cost. We read results with sales, not only with the ad dashboard.

What you walk away with

  • A message map from first touch to enquiry
  • Demand Gen creative in every format and ratio
  • B2B social ads built on ideas and proof
  • Content offers worth giving an email address for
  • Creative judged against pipeline, not just clicks

Questions we are asked about demand generation ads

How many variants should a demand gen campaign run?

Fewer than a sales campaign, with more thought in each. We usually build a few themes per stage with variants of format and opening, sized to your budget with your media team.

How often should the creative be refreshed?

B2B audiences are smaller, so ads tire sooner than people expect. We agree a cadence at the start and watch frequency with your media team, rotating themes before the audience tunes out.

We already have a demand gen agency. Can you work with them?

Yes. They keep the targeting, budgets and reporting; we design the creative and content to their plan and join the reviews where results are read.

Do you produce Arabic and English creative?

Yes. B2B buyers in the region often read both, so we design each theme in both languages, with reports and landing pages composed for each.

Who owns the ads, guides and pages?

You do. All ad files, content offers and page designs are handed over in editable form so your team can update and reuse them.

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