Design Service Dubai, UAE
Logo design
that lasts
Logo design in Dubai: a wordmark, symbol or both, drawn to work at every size and in every place your name appears.
A logo has one job: to be recognised. Everything else it carries is earned over years of use.
A logo is not a brand, but it is the part people see most. It has to read on a favicon and on a building, in one colour and in Arabic beside English, and still feel right in ten years. We design marks from a clear brief, test them at the sizes and in the places they will really be used, and hand over a set of files that covers every case your team will meet.
For companies whose name needs a mark that can carry it.
New companies that need a logo that will last past launch, established businesses whose mark was made quickly and shows it, and brands moving into Arabic-speaking markets that need a proper bilingual version.
- Your logo blurs or breaks at small sizes
- It only works on one background or in full colour
- The Arabic version was set in a font rather than designed
- You have several versions in use and nobody knows which is right
What a logo design engagement covers
Brief and references
What the mark must say, where it will live and what it must avoid, agreed with you before any sketching, along with a review of the marks around you.
Wordmark and symbol
Custom lettering or a modified typeface, a symbol where the name needs one, and the lock-ups between them, drawn and refined by hand.
Testing at size and in place
Each route checked from a favicon and app icon up to signage, in one colour, reversed and on photography, so weaknesses show before you choose.
Master files
Vector masters, colour and mono versions, clear space and minimum sizes, and exports for screen, print and social, named so anyone can find the right one.
How we work
Brief
Your name, your position and the places the mark must work. If the strategy is not settled, we say so before we start drawing.
Explore
Wide sketching across several routes, narrowed to three to show you, each with the thinking behind it.
Refine
One route taken to detail: letter spacing, optical corrections, weight at small sizes and the symbol drawn on a grid.
Deliver
The final mark with its variants, rules and a full set of files, plus a short guide to using it.
What we believe about logos
Simple survives
The marks that last are the ones that can be drawn from memory. We remove detail until removing more would lose the idea.
Judge it small
A logo is seen far more often as an icon than on a billboard. We test the smallest uses first, because that is where marks fail.
Draw, do not type
An off-the-shelf font is a starting point, not a logo. Spacing, joins and weights are adjusted by hand until the word reads as one shape.
What you walk away with
- A mark that is recognisable at a glance and at any size
- Variants for horizontal, stacked, icon and single-colour use
- An Arabic or bilingual lock-up where you need one
- Clear rules for space, size and colour
- Every file you own outright, ready for any supplier
Questions we are asked about logo design
How much does a logo cost?
It depends on whether you need a wordmark, a symbol or both, whether it must work in Arabic and English, and how many variants you need. We quote a fixed fee once we understand the brief.
How long does logo design take?
Usually four to six weeks from brief to final files, including time for your team to live with the shortlisted routes before deciding.
Can you design a bilingual Arabic and English logo?
Yes. We design the Arabic and English as a pair, matching weight, rhythm and proportion, rather than setting one beside the other in an existing font.
Do we own the logo and the files?
Yes. On final payment the copyright in the chosen mark passes to you, along with every master and export file. We only keep the right to show the work in our portfolio.
Is a logo enough, or do we need a full identity?
If your colours, type and tone already work and only the mark is wrong, a logo project is enough. If the problem runs deeper, we will tell you and point you to our visual identity or brand identity work.
